Colour shapes how people feel about your brand before they read a word. Choosing a palette is part psychology, part practicality. Here is how to get it right.
Colour with intent
- Pick colours that fit your brand’s personality.
- Ensure enough contrast for accessibility.
- Limit your core palette so it stays recognisable.
- Test how colours look on screens and in print.
Key takeaways
- Colour sets the emotional tone before words do.
- Accessibility and contrast are part of good design.
- A tight palette is more memorable than a rainbow.
Want a colour palette that fits your brand? Get in touch with Eudora Technology to talk about your project.
