Email marketing quietly outperforms almost every other channel on return. It is owned, direct and personal. Here is how to do it well and stay welcome in the inbox.
Marketing channel ROI (relative)
EmailHighest
SEOHigh
SocialMedium
Display adsLower
Email that works
- Grow a permission-based list — never buy one.
- Segment so messages are relevant.
- Lead with value, not constant selling.
- Test subject lines and timing.
Key takeaways
- Email is often the highest-ROI channel you own.
- Relevance and permission keep you out of spam.
- Value first; selling second.
Want an email programme that converts? Get in touch with Eudora Technology to talk about your project.
